Magic Millions hopes to know next month whether the Australian Racing Board (ARB) will approve a name change for the Magic Millions Classic to the Magic Millions Slipper.Magic Millions (MM) co-owner and advertising guru John Singleton is behind the push to rebrand the two-year-old feature conducted at the Gold Coast each January.Approval has already been granted by Racing Queensland for the three-year-old Magic Millions Trophy over 1400 metres to be renamed the Magic Millions Guineas.However, a

Magic Millions hopes to know next month whether the Australian Racing Board (ARB) will approve a name change for the Magic Millions Classic to the Magic Millions Slipper.

Magic Millions (MM) co-owner and advertising guru John Singleton is behind the push to rebrand the two-year-old feature conducted at the Gold Coast each January.

Approval has already been granted by Racing Queensland for the three-year-old Magic Millions Trophy over 1400 metres to be renamed the Magic Millions Guineas.

However, a name change to the Magic Millions Slipper for the two-year-old feature needs approval by the ARB.

The application was tabled last week at the ARB meeting in Melbourne but no decision is likely before mid-October when Magic Millions' advertising brochure for the gala MM sale and racing carnival is printed.

ARB chief executive Andrew Harding said the board's regulations prohibited a clash of certain names on the Australian racing calendar.

"Under the rules the words Slipper, Derby, Doncaster, Rose and Oaks can no longer be used in race names other than the existing names," Harding said.

"The Magic Millions application was tabled last week and consideration is now being given to whether it will be approved and whether it can be dealt with before the board's next meeting which isn't scheduled until December."

Magic Millions managing director David Chester is confident the application for a change of name will be successful.

"We're going through the process right now and we've put a case to the ARB that this is a sales and international race meeting which is promoting Australian racing around the world and the two-year-old race is a big part of it," he said.

"We've cleared it with Racing Queensland who have approved it but it's a matter for the Australian Racing Board.

"There's a bit of a bar on right now for any more name changes that includes Slipper.

"The Sydney Turf Club have asked the ARB to protect the use of the word Slipper."

The Sydney Turf Club has conducted the world's richest two-year-old race, the Group One Golden Slipper Stakes, at Rosehill since 1957.

Chester steps down from his position as MM managing director on October 4 to become the company's international sales director.

The 64-year-old is currently in Manila before heading off to Macau, Singapore, Hong Kong and Korea to promote the January sale and a breeze-up sale on October 27-28.

Prominent Victorian industry figure Stephen Silk replaces Chester who voluntarily vacated his position after 10 years to expand his role promoting MM.

Silk worked for the Victoria Racing Club as General Manager Strategic Marketing before moving to the role of General Manager Flemington Racecourse with responsibility for all operations at the track as well as serving as a Melbourne Racing Club committeeman.