The bubbly served trackside and in the sumptuous marquees at this year's Melbourne Cup will still be French, but in a massive break in sponsorship and tradition, the Champagne will no longer be poured from Moet et Chandon bottles, reports The Age.It says: After 15 years as the official Champagne of the race that stops a nation the Victorian Racing Club is set to announce, perhaps as early as this weekend, that rival French label G.H. Mumm will be exclusively cascaded into flutes and served to th
The bubbly served trackside and in the sumptuous marquees at this year's Melbourne Cup will still be French, but in a massive break in sponsorship and tradition, the Champagne will no longer be poured from Moet et Chandon bottles, reports The Age.
It says: After 15 years as the official Champagne of the race that stops a nation the Victorian Racing Club is set to announce, perhaps as early as this weekend, that rival French label G.H. Mumm will be exclusively cascaded into flutes and served to the thirsty crowds.
G.H Mumm, whose Champagne bottles carry a distinctive red sash, is currently formula one's global sponsor and is always at hand for drivers on the podium as they celebrate a top 3 finish and spray each other and onlookers.
Now it will be poured out too at Flemington and the 150th Melbourne Cup in November as Moet et Chandon is banished from the racetrack entirely to make way for its biggest competitor.
Owned by French beverages giant Pernod Ricard, G.H Mumm is Australia's fastest growing Champagne and is estimated to be racing ahead at four times industry turnover rates. It is also the most popular champagne inside France, having knocked Moet of its perch.