It was something that John Moore talked about with Able Friend and no doubt Sydney's leading trainer, Chris Waller is experiencing it with Winx, but the internet "ownership" of exciting racehorses is being driven home by Pakistan Star.

The internet has been a thing for 20 years but it is only really with the emergence of social media using it over the last four or five years that fans have latched on to horses with a certain X factor.

Sure, with the likes of American Pharoah, Winx, California Chrome, Able Friend or Chautauqua, there is a common thread - they are all established Group One stars who might be expected to have a big following globally.

Moore is no stranger to running horses with big reputations and high expectations in Group One races but said he felt an even larger sense of expectation when he was aware of Able Friend's social media following, from New York to Newmarket to New South Wales.

Pakistan Star, though, is taking it to another level - he has to be the best-known Class Three winner of all time.

Silent Witness didn't start to generate any interest overseas until he had marched double time into Group class and thrashed Hong Kong's then horse of the year and champion sprinter, Grand Delight, in a soggy Sha Tin Vase one Wednesday night in mid-2003.

Even then, his name was only spoken in foreign lands among racing professionals or the most devoted followers of world racing's top end events and it wasn't until his first Hong Kong Sprint win - the eighth win from as many runs - he really caught overseas attention.

Of course, the world is a very different place now with the advent of social media and its instantaneous appreciation or otherwise of just about anything, within seconds of that thing taking place.

Even more so than the big names listed above, fans of all levels in many different regions are going to be following Pakistan Star from the ground floor up to the penthouse - his griffin win and Sunday's Class Three (both minor restricted grades in any jurisdiction) have caused way more comment than Silent Witness did that night in a Group Two.

Jockey Matthew Chadwick even sounded bemused when he was interviewed about the horse by an Australian radio station on Tuesday. All this for a Class Three.

But there is no faking what this horse is doing. Sunday's win was far better than his griffin effort, not only because the opposition was more experienced and tougher, but because the race was run at a good tempo and it is easier for any horse to post big sectional numbers off a modest pace than a more solid one.

Forget about whether the opposition is good bad or indifferent - somewhere in the straight both times, between two points that aren't actually reported, like the 335m to the 135m, or the 298m to 98m, Pakistan Star is running a 200m section in ridiculously fast time.

The kind of time that allows Chadwick to run them up in a blink of an eye then coast to the line, so his final 400m section, as fast as it is, probably doesn't give the full story.

He runs the kind of sectional that all horses which fall short of being real stars will struggle to do and, as long as he keeps doing that, then the internet is in for a bit of a ride.