UK bookmaker William Hill has agreed to acquire 100 percent of Tom Waterhouse Pty Ltd for an upfront consideration of $34million. The leading UK bookmaker acquired Sportingbet Australia in March 2013 for around $670million.

The acquisitions of Sportingbet and are part of William Hill's strategy of selective international expansion with Australia forming its second home market.

"Acquiring gives us a rapidly growing business that appeals to a wider customer base," William Hill chief executive Ralph Topping said.

"What we all share is making William Hill Australia the number online bookmaker in Australia by bringing customers the very best online and mobile betting experience." (